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NTSAA Resorts to Auto-Enroll to Boost Membership
The National Tax Sheltered Accounts Association (NTSAA) just announced that membership has increased, from 700 to 1500. What accounts for this growth?
A new corporate sponsorship program and an auto-enrollment campaign.
The NTSAA now allows “Strategic Partners” to pay a large upfront fee and with it they are granted multiple individual memberships (hundreds potentially) that they are allowed to use to enroll their agents.
This is no different than auto-enroll and exactly how the huge increase happened in just a short period of time.
It is ironic that an organization dedicated to stopping auto-enrollment would use auto-enrollment to boost its membership in such a successful manner. Auto-enroll works and NTSAA has proved it, now if they would only apply it where it is needed, with participants.
Scott Dauenhauer, CFP, MSFP, AIF
Reposted from Meridian Blog on 2/20/2013